Noah Herrin argues that the church doesn't have a money problem so much as a branding problem around money - people’s perceptions and misconceptions have changed even though Scripture's teaching about giving has not. He presents five reasons his family gives: obedience (tithing as a biblical command), to remove idols from the heart, to build a lasting kingdom, to receive God’s blessing, and to make a way for others. Herrin uses illustrations (Tropicana’s logo change, a marshmallow story with his son, TSA travel-bin imagery) and numerous Bible texts (Malachi, Matthew, John, Acts, Proverbs, 2 Corinthians) to connect practical church finances to spiritual formation. He closes by explaining the local offering’s destinations (church plants, international relief, a new venue) and frames giving as both worship and stewardship that benefits the giver and advances gospel work.
“"Bring the whole tithe into the storehouse ... test me in this says the Lord Almighty and see if I will not throw open the floodgates of heaven and pour out so much blessing that there will not be room enough to store it all." - Malachi 3 (Noah: the first reason we give is because God tells us to do it).” · Noah Herrin
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Practical takeaways: (1) Practice biblical obedience by giving the tithe (10%) as a discipline that undergirds local church ministry and mission. (2) Use giving to expose and dethrone the idol of money - it's formation for the heart, not merely a transaction. (3) Give toward kingdom work that endures (church plants, relief, community ministries) and expect God to bless and use resources in unexpected ways. Participate in corporate giving but let the motivation be worship and stewardship, not pressure.
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